Founder Nasty Gal. Netflix Show About Nasty Gal Founder to Premiere This Spring 'With a show being made about your life, I think the smartest thing is to kind of stay out of the way,' Sophia Amoruso said. Somewhere along the way, however, Nasty Gal lost its way. Dec 2006 – Present 13 years 7 months. View Sophia Amoruso’s profile on LinkedIn, the world's largest professional community. In the meantime, Amoruso is on to a new business, and now it's venture-backed. Chief Executive Officer Nasty Gal. Sophia Amoruso is the Founder of Nasty Gal and the Founder and CEO of Girlboss.A creative visionary, modern-day entrepreneur, and fashion doyenne, Sophia has become one of the most prominent figures in retail and a cultural icon for a generation of women seeking ownership of their careers and futures. Next Article Nasty Gal founder …